RAISING AWARENESS FOR WOMEN! (presentation)

SO i decided to focus on the representation of women in Bad Girls and how the audience can relate to them, at first one cannot think to relate to them as they are in different circumstances to us...ie in prison, howveer Bad Girls is more deeper then just a TV program. It tries and raises awareness of many different situatuations that women may go through one of them being breast cancer. With breast cancer at an increase Bad Girls decided to tackle this issue with a hands on appraoch.

Did you know?

...One in nine women will develop breast cancer at some point during their lifetime...

• An estimated 39,000 are diagnosed with breast cancer each year
• A woman is diagnosed with breast cancer every 15 minutes
• Breast cancer is the most common form of cancer in the UK
• More than 1,000 women die of breast cancer every month
• More than 200 men are diagnosed with breast cancer

Well Bad Girls tried to make us as an audience more aware of these things.Breakthrough Breast Cancer received over 600 calls in response to the two episodes of Bad Girls after which ITV promoted their information line details. A third of those callers asked for further information. This is regarded as an unprecedented achievement for a TV drama. The scary statistics mean that somebody in everybody's family is more and more likely to get breast cancer unless much more is done to fight it and protect us. One way we can all do something positive with our fear and anger is to support Breakthrough's campaign to achieve a future free from this terrible disease.

So who would have thought a program like that would have made such a big impact?